SUMMARY

At Berkeley College’s affiliated senior living organization, CommandCare, I developed marketing and communication materials that supported community outreach, resident engagement, and brand awareness initiatives. I designed a range of print and digital assets, including brochures, promotional materials, and event graphics tailored to effectively connect with a senior audience and their families. Working within established brand standards, I translated key messaging into clear, accessible visual communications that highlighted the organization’s services, programs, and community offerings while maintaining a cohesive brand presence.